People browse data using search engines through keywords which indicate the service what they are looking for. In other words, we can say that keywords indicate the services or product offered. You can hire the digital marketing company in Chandigarh to get your websites SEO done. There are few rules to be followed by every marketer to get on the top of search results.
Top 5 SEO rules are:
Follow Google’s On-Site Optimization Guidelines
To make the best use of SEO every digital marketer should keep an eye on Google updates, which are done on a regular basis. Even though the update is minor but still it can make a huge difference. It can help you to stay ahead in the competition by getting a top position in the google search engine results.
Google keeps updating its practices regularly so make sure you stay updated. Most of the time the changes done by Google are very minor but still, you need to stay updated.
1> Keyword stuffing
Earlier the marketers use the strategy of using a keyword, again and again, to make search engine believe about its relevancy and rank higher in the SERP’s. But it doesn’t work anymore because according to the search engine rules it will minimize the ranking possibility. Another factor on which ranking is based is time spent by a visitor on your site. Google decides the relevancy on the basis of time spent by your visitors, more the visitors time span will be, your data will be considered more relevant.
If you have stuffed your website with lots of keywords, it may irritate your visitor and make him to left your website. The bounce rate is another important factor to make your website rank the lower bounce rate will be your ranking will be high according to that.
Create some simple and informative content with few keywords, it will help to make your website rank.
2> Do not compete for crowded keywords
It is always advised to follow the methods of using normal keyword research also keeping in mind that it is not necessary that if you use the most relevant keyword will help you to get ranking. Especially when keyword is being used by a large group of people. Thus it is suggested to find the keywords which are similar or unique but having greater relevancy and are not used by many people.
3> A great SEO strategy is always focused on generating unique content
A good SEO strategy does not make any sense unless good content is included in it. Make sure that the content is useful, well-written and informative.
4> Do not Low-quality Links
External links quality is another main aspect of quality content creation. The link building you do should be done in a strategic way or it can ruin your work totally.
5> Site Speed
It is the most important factor from the SEO point of view. In today’s scenario, mobile searches have increased as compared to desktop searches. So make sure your website should be quick, responsive and fast loading. Hire the best web development company in Panchkula to get an interactive website designed.