All app design begins with an effect of expectations with it. Each organization and a business person want their application to work excellently on the app stores. In order to make a business application that can endure up to the user’s expectations & deliver desired Traffic, sales targets, companies and business proprietors are paying a huge amount of money.
Presently, mobile apps development industry is having a high time out there in the I.T. market.
Every year, the numbers of mobile apps company are increasing rapidly. As analyzed to the figures of new apps uploaded per year, the success ratio is quite less. There is some good behind huge numbers of business mobile apps failing to deliver desired results. One such reason is companies’ misses to understand the user’s expectations and app marketing fundamentals. Let’s find out some of the important yet ignored factors that play an important role in app success –
1. App Icon
App icon is the initial thing being marked by the users. Every app icon indicates something about the app and is responsible for the primary opinion of the app on the users. It is quite common these days that some great apps didn’t deliver up to their ability due to the absence of well-designed app icons.
The one common thing in every app that built archives in term of no. of downloads & ROI (Return of Investment) is a logically planned app icon. Many organizations take their app icon for granted and analyze more of the functionalities of the application; overlooking the value of app icon eventually leads to app failure. We can assume that it is quite necessary for every app to have a sensible & appealing icon for its strong run on the app stores.
2. App Information
Another important cause behind the inadequate performance of many business apps is the poorly composed app description. In most of the circumstances, organizations and entrepreneurs don’t spend enough awareness of the quality of their app information.
Using plagiarized contents from different related app confuse the users and ends in lower numbers of download. That is why it is very necessary to have freshly written content describing all the highlights & functionalities of the app in the best possible way. A complete app information help users in understanding every possible knowledge of the app and thus increase the numbers of the downloads.
3. App Size
Many of the innovative business apps fails to deliver up to their ability because of their size. Users simply hate the app that allows delayed navigation, no matter how good or bad are its features.
The size of the app is one of the foremost reasons behind its obstructed user experience. Having excellent design and features will not make an app to make it to the million download. The size of the app is equally important and must be such that it can execute multiple tasks without any interruption.
4. User’s reviews and feedback
Organizations and business owners usually take user’s reviews and feedback on their business mobile apps for granted. Ignorance toward user’s take on the app is a different factor that leads to its collapse. In fact, user’s review is the genuine way of knowing the field of improvising in the app.
Many of the successful business apps that didn’t get the strong first response come into the spotlight after release many updated reports on the basis user’s view. Using proper follow-ups on the customer’s reviews and getting them achieved is the best way of improving the perfect business mobile app.
Starting development in the features and other features of the app on the basis of user’s feedback is one of the best methods.
5. App marketing
Maximum of the company’s focus only on the design & development cost of their business mobile apps. In fact, making a business mobile app developed is not enough for regular sales and growth. Companies need to spend in the marketing of the app as well for its better visibility among users. Marketing plays a crucial role in deciding the destiny of any enterprise app. Like every other new product, mobile apps to need an initial marketing boost.
It is very important to have marketing resources also apart from design & development cost of the app. Businesses and entrepreneurs can spend in paid banner ads, press releases, reviews, etc. for marketing purpose of the app.
So, if you’re considering getting any of your business mobile app developers, don’t overlook to market it well. As marketing not only, help in making more numbers of app downloads but also increase its brand value.
We expect this blog post will assist you to find out what tiny but important factors are missing. At DxMinds, our team takes complete care of every feature small to big for the benefit of an app. You can share your questions or app requirements with our specialists.